Yesterday El Sky Bar hosted very special guests, elite society of Yerevan, famous people all were there to celebrate a special occasion. Even El Garden bunnies were there. Reservin was also there to observe and see what was happening.
And the reason was a new project of El Holding. The company always offers their readers the most interesting and stylish magazines: El Style, Elite Life, El Baby, provides best places to hang out: El Sky and El Cafe, and also provides traveling experience in the scope of El Style Gran Trusimo project.
It's been 13 years that the company Avetis Khakhamyan is supervising has its' investment on magazine and restaurant business in Armenia
- We were talking about Elite life, even before it became so popular and overrated. We had a long journey and many projects. And now it's a time for change. We have a new generation and hence new and refreshed magazine El.
So the changes were, that Elite Life and El Style magazines joined in one El magazine. Kristine Sargsyan, who is the vice president of El holding talked a bit about what was happening inside the magazines.
- I am happy to work with someone who implements such ideas, that many people admire. I want to thank our team, as it's because them we have all this. Many thought, they were competing with us, but the real struggle was not out but inside our office. Elite life and El Style teams were competing, who has the better cover, more audience etc. and now they are going to be a one team.
Chief editor is Maya Poghosyan, who won an internal voting. She convinced that the magazine will be 50% of El Style and 50% Elite Life.
- We combines magazines and chose the best columns. As always our cover people will be selected very carefully. They will be famous and successful actors, singers, and famous personalities.
There was yet another surprise. El.am website will be filled with more interesting content and news. This is what the chief editor said.
- You will see a lot of backstage there and also will be in the loop of El Style Gran Turismo project. The website will be fun and entertaining.
On the first issue cover is actress and model Sofia Poghosyan. Another fun attribute was El cake. To celebrate this event came colleagues, friends and many more interesting guests.
The host of the evening was Anna Grigoryan. Marine Hakobyan, Mabey and Nick Egibyan had performancec during the event. And afterparty was lead by DJ Guevo.